Staging Statistics
1st Impressions
1st impressions on-line are lasting impressions. The National Association of Realtors estimates that more than 90% of people shop on the internet for their next home. If a home doesn’t show well on-line, a buyer will move on to the next option in a matter of seconds.
Staging
Staging is a widely practiced marketing strategy. The National Association of Realtors 2015 Profile of Home Staging reports more than 50% of Realtors are advising home sellers to Stage their properties…that number continues to grow!
Perspective
83% of buyers agents say that staging makes it easier for buyers to visualize the property as their future home (NAR 2019). That means that only 17% of buyers can see past an empty house.
Effective
95% of buyer agents say that home staging as some effect on a buyers view of the home (NAR 2017).
Return On Investment
High ROI
Staging provides a high ROI. Homegain.com reports your investment in Staging averages a 196% return which also means that an un-staged home produces considerable loss.
Faster Sales
Staged homes sell more quickly (87% faster via the Real Estate Staging Association). That means saving money on monthly carrying costs (mortgage, utilities, maintenance). The longer a house is on the market, the longer these bills need to be paid.
Value
88% of Sellers Agents say that staging increases the value of the home 1-20% (National Association of Realtors 2017).
Investment
For every $100 spent on staging, a $400 return is experienced (study here)