Resources
Staging Statistics
Staging leverages marketing and design techniques to sell homes faster.
1st impressions on-line are lasting impressions. The National Association of Realtors estimates that more than 90% of people shop on the internet for their next home. If a home doesn’t show well on-line, a buyer will move on to the next option in a matter of seconds. https://www.nar.realtor/sites/default/files/documents/Study-Digital-House-Hunt-2013-01_1.pdf
Staging is a widely practiced marketing strategy. The National Association of Realtors 2015 Profile of Home Staging reports more than 50% of Realtors are advising home sellers to Stage their properties…that number continues to grow!
The National Association of Realtors released their 2019 Profile on Home Staging recently and a whopping 83 percent of buyers’ agents say staging makes it easier for buyers to visualize a property as their future home. This figure was up from 77 percent in 2017. The profile is only released every two years, and this is just the third time it’s ever been done.
95% of buyer agents say that home staging as some effect on a buyers view of the home (NAR 2017).
ROI
Staging your home does require you to shell out some cash, but it's worth it. According to the National Association of Retailers, for every $100 invested in staging, the potential return is $400.
Buyers are typically willing to offer at least 1% and sometimes up to 5% above asking price for staged homes. Coldwell Banker Real Estate Corporation conducted a recent survey that found staged homes sell for over 6% above the asking price.
Staging provides a high ROI. Homegain.com reports your investment in Staging averages a 196% return which also means that an un-staged home produces considerable loss.
According to the NAR 2019 report, 44 percent of buyers’ agents said staging increased the financial offer on a home, 25 percent reported it increases a home’s dollar value by 1 to 5 percent, and 12 percent said it increases the dollar value 6 to 10 percent.
Results
Staged homes sell more quickly (87% faster via the Real Estate Staging Association).
Staging makes sure you get your best offers and price. 88% of Sellers Agents say that staging increases the value of the home 1-20% (National Association of Realtors 2017)
Over half of sellers’ agents — 53 percent — said that staging a home decreases the amount of time a home spends on the market NAR 2019).
Research from the National Association of Realtors (NAR) shows that the longer a property sits on the market, the less it finally sells for. The same research shows that staging a stagnant home currently listed makes it sell up to 73% faster.